Special Australia Rolls Out Special PR Led by Former Red Havas Managing Partner Alex Bryant

Special PR will have an offering across Sydney and Melbourne.

Creative and design agency Special has launched Special PR, a standalone public relations business, in response to the growing demand for creative PR solutions the agency announced today.

The new business will be led by former Red Havas Managing Partner, Consumer and Brand, Alex Bryant with an offering across Sydney and Melbourne.

Previously, Bryant had national responsibility for Red Havas’ consumer and brand clients across PR, social and creative including BIG W, Booking.com and William Grant & Sons. Prior to that, she was the agency’s Executive Director – Sydney PR. She also held roles as Managing Partner and Creative Principle at Finchco Agency, and three years as Agency Director at Map and Page partnering with clients such as Westpac, Menulog and Fujifilm Instax.


She additionally has in-house experience holding Marketing, Communications, and Digital roles at Westpac and Colgate-Palmolive.

“It is a natural and logical next step for Special. Much of our most effective and creative work has a strong earned component and having a formal PR offering will help us to continue to elevate the creative standards and effectiveness of brand building, storytelling, and non-traditional marketing,” said Lindsey Evans, Partner & CEO Special Australia.

Bryant added: “I am thrilled to be joining Special and launching the PR offering in Australia. Having been an admirer of Special Group and the work they do, which inherently has earned at the heart, it’s a once in a lifetime career opportunity. I am delighted to be working with such an innovative, clever, and creative team to build an offering that will bring some fresh thinking to the market.”



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