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    SP Setia Appoints Dentsu’s Carat as Media Agency in Malaysia

    The development and investment group has properties across Malaysia and internationally.

    By Katerin Pantaleon - Jan 25, 2021
    SP Setia Appoints Dentsu’s Carat as Media Agency in Malaysia

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    SP Setia Group has appointed Dentsu Malaysia to helm their media planning and buying services. Dentsu has built an integrated team and services capability for Setia group under its agency brand Carat and will be responsible for strategic media planning, integrated media buying, and investment strategy for the Group Brand & Marketing and all the business units.

    The tenure of appointment is for 2 years and has been awarded to Dentsu after a competitive pitch across multiple agencies.

    SP Setia is a property development and investment group that has undertaken projects in the Malaysian states of Selangor, Penang, Johor, and Kota Kinabalu. They have worked internationally in Vietnam, Singapore, Australia, China, Japan, and the United Kingdom.

    “We are delighted with Setia Group’s decision to appoint us as their media agency partner,” said Dheeraj Raina, CEO Dentsu Media brands Malaysia. “The consumer journey in this industry has tremendously evolved over the last year or so. We are excited to be building an audience experience approach that drives not just brand love and imagery but also growth for the business.”

    The tenure of appointment is for 2 years and has been awarded to Dentsu after a competitive pitch across multiple agencies.

    “Setia group is at the forefront of providing superior customer service and satisfying customer needs through a culture of excellence, and the mechanism of delivering that is extremely digital and data-driven especially during this Covid-19 pandemic,” said Adelene Wong – Head, Group Branding & Communications, SP Setia. “We needed an agency partner that could work with us on that digital acceleration path and enhance the brand experience for our customers in the process.”

     

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