Sophie Turner Looks for Something ‘Fresh’ in Campaign for St-Germain

The Game of Thrones star looks for something different, fresh and fun in the South of France.


St-Germain Elderflower Liqueur is collaborating with Sophie Turner on a mission to inspire people to ‘Spritz Up Your Summer’.

The campaign launches with a content series starring Turner, highlighting the “bright qualities” of the brand’s signature cocktail, the St-Germain Hugo Spritz which serves as Turner’s co-star, as she searches for her ‘perfect match’ in the South of France.

The campaign will extend throughout the summer with a Spritz Counter, a playful new take on the iconic department store beauty counter at luxury retailer, Bergdorf Goodman, where guests can sample the ST-GERMAIN Hugo Spritz.


“I am thrilled to collaborate with the St-Germain team to help inspire people to spritz up their summer,” said Turner. “St-Germain Hugo Spritz – is certainly my go-to cocktail this season”.

“Sophie was the obvious choice for this campaign, as her refreshing charm and style embodies the sweeter, brighter and lighter taste of the ST-GERMAIN Hugo Spritz. Our team is honored to be partnering with the global star to feature in a joyful, playful content series that spotlights the cocktail and its qualities” said Emma Fox, Global Vice President of ST-GERMAIN.

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“This campaign marks the beginning of a new phase for ST-GERMAIN. As the Spritz becomes one of the top 10 most ordered cocktails according to Nielsen**, we’re excited to see how the new campaign and collaboration with Sophie will inspire even more people to try the sweeter, lighter tasting, and brighter Spritz.”

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