Directors Think Tank and Leo Burnett Singapore have a created a new spot for Sony as part of its ‘As Fast’ Campaign. Directed by new Think Tank director Zaim, along with Rajay Singh, we see a rooftop photography outlaw urban acrobat being pursued by a security guard with some mad chase skills using what is known as Parkour.
Hey now.
“The film is about the camera itself,” said Zaim. “I wanted a really strong contrast between the visual and the music because this is a film which puts the speed and movement of parkour to demonstrate a really fast autofocus as its central idea.”
It’s fast, its fun and we like it.
Credits –
Creative Team: Eric Yeo, Gabriella Kow, Wen Ya Wong, Ivan Yeo
Account Management: Serene Koh, Evonne Loke, Nigel Lim
Agency Producer: Alain Tan
Production Company: Directors Think Tank
Director: Zaim
Co-director: Rajay Singh
Producer: Pat Singh
Post Production: VHQ
Music: Fuse
