Sonny Shen and Aiden Liu Take on New Roles at Uniplan Shanghai

Uniplan has announced a new leadership team for the Shanghai office. Sonny Shen has been appointed as Managing Director and Aiden Liu has been named Executive Creative Director.

Shen will play a key role in enhancing the business and reports to Geraldine Chew, CEO, Greater China. Liu will report to Sonny Shen, Managing Director, Shanghai.

With over 20 years of marketing and sales experience on a range of platforms, Shen is an experienced professional with a demonstrated history of working in the areas of experiential marketing solutions, public relations and brand building.


“I am delighted to have Sonny to join Uniplan family. As Managing Director of Shanghai, Sonny will bring her outstanding management skills and practical business experience to the future growth of Shanghai office.” said CEO, Greater China, Geraldine Chew.

“This will take us forward in a major step towards being our client’s best partner in delivering fully-fledged brand experience campaigns.”

Previously, Shen served as the Managing Director of Edelman, a global public relations consultancy firm. Most recently, she was the General Manager of RR Donnelly Asia where she successfully transformed the business unit from a commercial printing trader to a technology-driven experiential marketing solution provider.


“Uniplan has established an excellent base with a diverse pool of talent and capabilities now focusing on the next chapter of growth. I’m excited to be joining the wonderful team and by the prospect of what we can achieve together,” Shen commented.

Liu has been a part of Uniplan Beijing for 6 years.

“Aiden has always been pushing the boundaries of what we can achieve together with our accounts teams, and as a result has gained recognition with their many awards. He is also the first in our company to do a fully online international launch on an XR stage, pioneering with the creative team on experimenting with new formats ahead of our competitors,” Geraldine Chew said.

“With the new role in Shanghai, we look forward to him achieving new goals with our Shanghai creative team.”

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