Asia-Pacific-based music and sound company, Song Zu will merge with MassiveMusic, following the acquisition of both companies by Songtradr in 2021. Opening its eighth and ninth offices in Sydney and Singapore, respectively, MassiveMusic will take on the Song Zu team to further extend its offering in the region.
As the audio landscape continues to evolve with growing client demand in this space, the newly incorporated Song Zu team will also add sound design to MassiveMusic’s full-service offering. Founded in 1990, SongZu has previously worked with Netflix, Samsung, Coca-Cola, Google, Amazon and Canva.
MassiveMusic Sydney and Singapore will be led by Ian Lew, Managing Director, and Ramesh Sathiah, Executive Creative Director with all of the previous Song Zu partners as part of the leadership team.
“We live in a globalized world, yet the advertising and branding industries still need a local approach: that’s why MassiveMusic has offices all over the world,” said said Hans Brouwer, MassiveMusic’s CEO and Founder.
“Singapore is one of the most exciting hubs for the APAC region whereas Sydney, with its branding market and demands, will allow us to get stronger in Australia while being exposed to its talent,”
Ramesh Sathiah, Executive Creative Director, added: “I have always admired MassiveMusic as original thinkers pushing the boundaries of the brand/music connection. Their work creating the sound of Kathmandu, Colgate-Palmolive and Philips, and as global sound partners with TikTok, shows what can be done by partnering so closely with agencies and brands. It’s really a full-service music agency, in a way that hasn’t been done here before and we can’t wait to unleash this braintrust on the next creative challenge.”