GroupM’s data-driven media agency Essence announced the promotion of Sonali Malaviya to the agency’s Managing Director for India role. She will be responsible for leading continued client-centric innovation in data, analytics and technology, as well as business growth and company culture for the agency in the market.
Based out of Delhi, Malaviya will report to Essence APAC CEO, T. Gangadhar and GroupM South Asia CEO, Prasanth Kumar.
She will also join Essence’s APAC leadership team and GroupM India’s executive committee as part of her role. Anand Chakravarthy, previously Managing Director for Essence India, has moved on from the agency to pursue new opportunities.
Malaviya first joined the agency in 2018 and most recently led the agency’s Google business in India and Southeast Asia as Senior Vice President, Client Services. Previously, she served as Chief Operating Officer at Colorbar Cosmetics and Country Marketing Lead at Twitter in India.
With over 20 years of industry experience, she has also held senior roles at Mindshare, PHD, Roy Morgan Research and MediaCom in India, the United Arab Emirates and Australia.
“Sonali comes with rich experience in management, marketing and media across industries and markets, as well as a deep understanding of Essence’s business, work, people and culture,” said Gangadhar..
“In addition to building strong, collaborative partnerships with clients and employees alike, she is an advocate of diversity and inclusion in the workplace. India continues to be a priority for Essence in APAC and globally, and with Sonali at the helm, I am very excited about our next phase of growth and development in the market.”
“We would also like to thank Anand for his efforts in helping to establish our business in India over the last three years. We greatly appreciate his contributions and wish him the best in his future endeavours.”
With over 20 years of industry experience, Malaviya has also held senior roles at Mindshare, PHD, Roy Morgan Research and MediaCom in India, the United Arab Emirates and Australia.
“I am truly honoured to have the opportunity to lead Essence in India. Over the past three years, I have witnessed and been part of our incredible growth story in this market, and am very proud of what our agency, clients and employees have achieved together,” said Malaviya.
“I am looking forward to partnering with our highly talented teams and leveraging our industry-leading capabilities to help even more brands in India achieve data-driven growth and transformation, as well as valuable connections with consumers.”
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