Sometimes an Enormous Truck is Needed to Get Your Sales Pitch Across

Electriclime° has partnered with VMLY&R in Sydney to create a funny new spot for petroleum brand Caltex

The 30-second film was directed by Matt Kamen, and takes place in a warehouse office where a fleet manager and a Caltex Salesman are in mid-conversation discussing Caltex’s Diesel and Lubricant products.

The pitch is that the brand’s diesel fuel with Techron D and Delo lubricants are two products with triple the advantage: Reliability, Durability, and Efficiency.


There is a bit of confusion until, with the help of a passing truck with the longest trailer in human history, the fleet manager eventually wraps his head around the concept and realizes what the salesman is trying to get across.


Client | Caltex

Agency | VMLY&R
Producer: Gaurav Mishra
Senior Client Engagement Manager: Lillian Chen
Senior Client Engagement Exec: Ghangaa M
Head Of Copy: Miguel Siojo
Art Director: Andrew Yap
CCO APAC: Valarie Cheng


Production company | electriclime°
Director: Matt Kamen
DoP: James Brown
Executive Producer: Michael Ahmadzadeh
Associate Executive Producer: Annabel Jewers
Creative: André Rodrigues
Production Assistants: Grace Rached, Chloe Brasier
1st AD: Jeremy Fitzgerald
1st AC: Oliver Braslin
2nd AC: Glen Soicher
Grip: Jason Trew
Grip Assist: Alessandro Guerrera
Vehicle Wrangler: Stuart Brady
Gaffer: Scott Leeson
Best Boy: Mark Leeson
VTR: Chad Waldron
Sound Recordist: Steve Foy
Art Director: Morgan Ferguson
Art Assist: Amelia Dondas
Stylist: Aly Nelson
Unit Manager: Steve Dyer
Photographer: Stuart Miller
Stills Assist: Bryn Donkersloot
Stills Assist: Nick Bannehr
Edit: André Rodrigues
VFX: Heckler
Hmu: Lisa Fulginiti
Safety Officer: Ray Anthony
Location Scout: Martin Vivian Pearse

Talent |
Fleet Manager: Ivan Chew
Caltex Salesman: Kaeng Chan

Filmed in Sydney

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