Electriclime° has partnered with VMLY&R in Sydney to create a funny new spot for petroleum brand Caltex
The 30-second film was directed by Matt Kamen, and takes place in a warehouse office where a fleet manager and a Caltex Salesman are in mid-conversation discussing Caltex’s Diesel and Lubricant products.
The pitch is that the brand’s diesel fuel with Techron D and Delo lubricants are two products with triple the advantage: Reliability, Durability, and Efficiency.
There is a bit of confusion until, with the help of a passing truck with the longest trailer in human history, the fleet manager eventually wraps his head around the concept and realizes what the salesman is trying to get across.
Credits
Client | Caltex
Agency | VMLY&R
Producer: Gaurav Mishra
Senior Client Engagement Manager: Lillian Chen
Senior Client Engagement Exec: Ghangaa M
Head Of Copy: Miguel Siojo
Art Director: Andrew Yap
CCO APAC: Valarie Cheng
Production company | electriclime°
Director: Matt Kamen
DoP: James Brown
Executive Producer: Michael Ahmadzadeh
Associate Executive Producer: Annabel Jewers
Creative: André Rodrigues
Production Assistants: Grace Rached, Chloe Brasier
1st AD: Jeremy Fitzgerald
1st AC: Oliver Braslin
2nd AC: Glen Soicher
Grip: Jason Trew
Grip Assist: Alessandro Guerrera
Vehicle Wrangler: Stuart Brady
Gaffer: Scott Leeson
Best Boy: Mark Leeson
VTR: Chad Waldron
Sound Recordist: Steve Foy
Art Director: Morgan Ferguson
Art Assist: Amelia Dondas
Stylist: Aly Nelson
Unit Manager: Steve Dyer
Photographer: Stuart Miller
Stills Assist: Bryn Donkersloot
Stills Assist: Nick Bannehr
Edit: André Rodrigues
VFX: Heckler
Hmu: Lisa Fulginiti
Safety Officer: Ray Anthony
Location Scout: Martin Vivian Pearse
Talent |
Fleet Manager: Ivan Chew
Caltex Salesman: Kaeng Chan
Filmed in Sydney
