Sobhita Dhulipala Stars in New Bhima Jewels Campaign Film ‘Made to Celebrate You’


Bhima Jewels collaborated with actor and celebrity Sobhita Dhulipala om a partnership marks a significant evolution for Bhima Jewels as the brand makes its mark in the world of exquisite jewellery. As part of this the brand released a new campaign crafted by FCB Ulka.

“The primary goal of this campaign was to highlight Bhima’s prominence in the domain of diamond jewellery, emphasizing its extensive range of products,” said Damodaran N, President and Head of Office at FCB Ulka, Bengaluru.

“Our insight was rooted in the notion that diamonds symbolize the celebration of life’s achievements. For today’s modern women, self-sufficiency is paramount, and they no longer rely on others to commemorate these milestones. Rather, she is fully capable of doing so herself.”




Bhima Jewels Managing Director, Abhishek Bindumadhav, added, “In a bold move that challenges conventional norms and firmly positions Bhima Jewels as a continued industry trailblazer with a legacy spanning almost a century, the brand’s commitment to redefining perceptions and offering a fresh perspective on Diamond Jewellery significantly contributes to its competitive edge, setting the stage for further market expansions.



Agency: FCB Ulka Bangalore

Brand: Bhima Jewels

Chief Executive Officer: Kulvinder Ahluwalia

President and Head of Office, Bengaluru: Damodaran Nair

National Creative Director: Romit Nair

Sr. Vice President Planning: Eric Rodrick

Creative Team: Shyam Nair, Guriya Choudhury

Account Management: Prutha Nesargi & Reevan Rego

Strategy team: Tavishi Gutgutia

Brand Team Abhishek Bindumadhav (Managing Director) GopaKumar (Chief Operating Officer), Sreekanth A (Marketing Manager), Arun Lemboy (Marketing Manager)

Production House: Happy Monk

Director: Suraj Wanvari

Executive Producer: Andalib Patel

Music: Subhajit Mukherjee

Lyrics: Trina Mukherjee


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