Soap Does Not a Good Present Make – Myer Launches ‘Make Your Merry Meaningful’ Campaign

“Didn’t I give you this last year?”




Clemenger BBDO


Rumble Studios

As the holiday season descends upon us Myer has launched a fun new Christmas campaign, ‘Make Your Merry Meaningful,’ in collaboration with creative agency, Clemenger BBDO.

At the heart of the campaign is Wendell – a wombat-shaped bar of soap that has been regifted and “handed half way around the country” year after year, from Christmas to Hanukkah. In the 45-second spot, we see Wendall going from place to place, person to person and no one is at all excited to recieve him as their gift.


Geoff Ikin, Chief Customer Officer at Myer said: “The campaign is a reflection of Myer’s commitment to making Christmas truly special for everyone.”

“Amid the hustle and bustle of the holiday season, Myer wants to remind Australians that Christmas is more than just a season of giving; it’s a time to connect, show love, and express appreciation through gifts that hold deep meaning and sentiment.

“Didn’t I give you this last year?”

Tristan Graham, ECD – Clemenger BBDO said: “The best Christmas ads entertain us while also making us view that time of year a little differently. And what’s more entertaining and thought-provoking than advice from a gruff little wombat soap who’s been regifted since the 80s?”


‘Make Your Merry Meaningful’ launches on Thursday 2nd November and runs until Christmas Eve.

Via BBDO Clemenger

Via BBDO Clemenger


Client: Myer

Chief Customer Officer – Geoff Ikin
General Manager, Marketing – Gemma Hunter
Senior Marketing Manager – Laura Entwistle

Agency: Clemenger BBDO

Chief Creative Officer – Jim Curtis
Exec Creative Director – Tristan Graham
Creative Director – Chris Wilson
Creative Director – Roy Leibowitz
Creative Director – Daniel Pizzato
Creative Lead – Jess Moses
Senior Art Director – Elsa Mahlstedt
Art Director – Zoe Perrin
Art Director – Casey Henderson
Art Director – Bec Spiller
Senior Copywriter – Hazel Squire
Senior Copywriter – Vanessa Bruzzaniti
Copywriter – Riana McKenzie
Lead Designer – Sade Ballestrin
Craft Designer – David Anderson
Craft Designer – Richie Rossi
Designer – Ant Yee
Chief Strategy Officer – Jacqueline Witts
Planner – Helena Duniec
Managing Director – Julian Bell
Managing Partner – Anita Deutsch-Burley
Group Business Director – Charlotte Stevens
Senior Business Director – Carrie Hack
Business Director – Renee Yiannakis
Business Director – Laura Keating
Senior Business Manager – Gabriela Jao
Business Manager – Emily Gill
Account Executive Teasha McNeill
Executive Producer, TV – Karolina Bozajkovska
Digital Designer – Georgia Scott
Digital Designer – Rachael Brooks
Lead Digital Producer – Natalia Lukasiewicz
Retoucher – Prue Ibbotson
Retoucher – Adrian Foot
Retoucher – Adrian Garofalo
Finished Artist – David Walsh
Finished Artist – Julian Acuna
Finished Artist – Simon Phipps

Director: The Bobbsey Twins
COP/Cinematographer: Jeremy Rouse

Production Company: Finch
Managing Director / Executive Producer – Corey Esse
Producer – AnnaTara Clark-Sneddon

Music Composer/Arranger: Rumble Studios
Post Production Company: Arc Edit & Flux Animation Studio

Casting: Mackintosh Casting

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