‘So Light So Tasty’ Wins YouTube Malaysia’s Best Ad of The Year Award

Digital agency, Fishermen Integrated Malaysia has announced their winning of the Ad of The Year Award at the recent #YouTubeWorksMY Awards 2021. The commercial “So Light So Tasty” by Pizza Hut was inspired by an in-flight safety video starring Jenn Chia as the flight attendant and takes viewers on a journey of discovering Pizza Hut’s new and airy crust.

The campaign delivered an increase of 10% in overall product sales, 16M viewers watched more than 75% of the ads and 58% more positive social conversations. The spot was done in collaboration with Graph Studio & Dentsu, and also took home the YouTube Malaysia Ad of the Year 2021 as well as the Best Collaboration: Brand & Creator, Best Long-Form Storytelling Award.


“To be recognized for the Best Ad of the Year on YouTube is a huge accomplishment for us and we are so proud of the team, the clients, and our partners who have made this possible. These wins serve as an inspiration for us to work harder towards creating better campaigns in the future. So, watch out for more amazing work, coming soon!” said Joyce Gan, the Group Brand Director of Fishermen Integrated.

Fishermen Integrated secured five finalist positions for their clients this year –  TIME Internet, GRAB Malaysia, Pizza Hut Malaysia, Nando’s Malaysia and Bepanthen Malaysia.

“It is surreal to be standing among the greats at the #YouTubeWorksMY Awards and we thank our incredible team for these wins! To see 5 of our creative works reach the finalist stage, and knowing that our creative ideas struck a chord with the prominent people in the industry is truly exhilarating and at the same time humbling,” said Andrew Tan, Executive Creative Director of Fishermen Integrated.

“We are indeed grateful to all our amazing clients and our #FishermenFam for all the hard work and persistence put into each and every one of these masterpieces! Here’s to more in the future!”

The Staff

The Staff

Gettin' it done, when the done needs gettin'.

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