Surfrider Foundation Launches ‘Snuffed Out Marine Life’ Print Campaign


The Surfrider Foundation has teamed up with the gyro agency in San Francisco to put together a powerful print campaign to raise awareness of the damage that smoking causes.

Not to the individual, but to every other living thing on the planet.

Check it out.


 

According to a release:

Cigarette butts are the number one littered item on the planet. To make matters worse, they’re made of plastic that never biodegrades, and they leach toxic chemicals into the environment right down into our very own water supply.

More than four trillion cigarette butts are littered every year, impacting the environment and flowing down into the Earth’s waterways. Used cigarette butts leach chemicals, such as arsenic and nicotine, and heavy metals, including lead, cadmium and chromium, into the water and soil, which impact marine life, habitats and ecosystems.


 

To combat this issue, the Surfrider Foundation, a non-profit organization dedicated to the protection and enjoyment of the coasts, teamed up with gyro San Francisco in an effort to de-normalize the act of littering cigarettes and to get people thinking twice about their behavior.

Credits

Advertising Agency: gyro, San Francisco, USA
Executive Creative Director: Ronny Northrop
Creative Director: Trevor Oldershaw, Scott Linnen
Associate Creative Director: Ryan Holland
Project Manager: Isabel Lumsden
Designer: Eric Liu
President: Drew Meyers

 

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Creative Work

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