Snickers Organizer is So Disorganized it was Released 3 Months Late

BBDO Guerrero has given a new spin to Snickers “You’re not you when you’re hungry” campaign with the introduction of the Snickers Disorganizer – a premium organizer launched alongside the release of Snickers Oats; the newest variant coming to Southeast Asia.

The joke is that the Snickers Disorganiser was released in March, not January like other organizers for the coming year.

And yes, like Snickers, we’re late – as the campaign actually kicked off a few weeks back.


The Disorganiser is a planning tool that depicts one’s life when hungry – clueless, misleading, confused, and overall chaotic – on every single page, said the brand.

“We are happy to have launched a unique and fun organizer with BBDO Guerrero that captures the message of what the brand has been long known for globally,” says Pek Kuan Yee, Category Business Unit Director of Mars-Wrigley Confectionery Developing Asia.

“The Snickers Disorganiser offers hope to confused and disorderly people everywhere. Because you’re not you when you’re hungry,” says David Guerrero, Creative Chairman of BBDO Guerrero.

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