Mars Wrigley’s best-selling chocolate bar, Snickers is hitting it out of the park with a new campaign that preps you for the upcoming cricket season. Building on its brand proposition of ‘You’re Not You When You’re Hungry’, the latest Snickers Noobie Mistakes captures the “out-of-sorts” fan moments solidifying its long-standing association with cricket.
Set to roll out in two phases, the campaign, ideated by DDB Tribal, unfolds the concept of making Noobie Mistakes with quirky films that build on the cricket season fever by featuring excited fans in “out-of-sorts moments” making humorous blunders.
Speaking on the 360° campaign, Varun Kandhari, Director of Marketing and Customer Marketing, at Mars Wrigley India, said,” The fun brand proposition of Snickers, ‘You’re not you when you’re hungry’, has been globally loved by consumers. As the spirit of cricket season kicks in, the campaign aims to bring together the exhilaration of cricket fandom with a dose of unexpected comedy.”
Iraj Fraz, Creative Head, DDB Tribal, added,” Ever ‘called in sick’ to your boss, only to foolishly post a picture of yourself watching the India-Pak match on Instagram? Noobie mistake! Maybe you just need a SNICKERS®. After all, you’re not yourself when you’re hungry. So, this cricket World Cup season, Snickers launches a campaign that highlights the Noobie mistakes we make while trying to be the best fans and cheerleaders for our team.”
The films are available in nine languages including Hindi, Bengali, Gujarati, Kannada, Malayalam, Marathi, Oriya, Tamil, and Telugu on both TV and digital platforms. Below is the link to the Hindi version of the TVCs.