Snapchat Rolls Out Subscription Based Service ‘Snapchat+’

Snapchat has announced a subscription plan Snapchat+, which will provide a collection of “exclusive, experimental, and pre-release features” for $3.99 a month.

“This subscription will allow us to deliver new Snapchat features to some of the most passionate members of our community and allow us to provide prioritized support,” the company said in a release.

Snapchat+ will be available at launch in the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates and will “expand to more countries over time.”

 
 

Snapchat is the latest social media platform to offer a subscription option, following Twitter, which announced the roll out of Twitter Blue in 2021.

Snapchat in APAC

According to eMarketer, Snapchat’s user base in the APAC region grew almost 70% in 2021, to 107 million, compared with just 3.4% in North America. eMarketer forecasts that nearly 3 out of 10 Snapchat users worldwide will be in Asia-Pacific this year, adding that a larger share of users now comes from APAC than from North America or Western Europe, and the growth trend will continue, with an additional 24.5 million new users this year, up 22.8%.

Most of the brand’s growth in the APAC region has been in India, where it more than doubled its user base in the last year and helped Snapchat achieve a 20.9% increase in worldwide users in 2021.

 
 

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