Snapchat Changes Name – Releases Video Recording ‘Spectacles’

Snapchat has ditched its old moniker and will now be known as Snap Inc. According to corporate website, Snap Inc will now be known as a camera company, according to its.

On the new photo taking sunglasses called “Spectacle” by company founder, Evan Spiegel wrote in a blog post:

[su_quote]We’ve created one of the smallest wireless video cameras in the world, capable of taking a day’s worth of Snaps on a single charge, and we integrated it seamlessly into a fun pair of sunglasses.[/su_quote]


That might sound a bit creepy to some of you, but welcome to the new world –we’re all fair game for the www.

The sunglasses, which record videos in 10-second increments, are expected to be available for sale sometime “soon.” Spectacles will connect directly to Snapchat via Bluetooth or Wi-Fi and seamlessly transfer into an app in Snap’s new circular video format.

“When we were just getting started it made sense to name our company Snapchat Inc., because Snapchat was our only product. Now that we are developing other products, like Spectacles, we need a name that goes beyond just one product – but doesn’t lose the familiarity and fun of our team and brand,” said Spiegel.

Snap Spectacles in their charging case.

Snap Spectacles in their charging case.

The Staff

The Staff

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