This Diwali, SMFG India Credit unveils a heartfelt film titled ‘Teri Pragati Ki Udaan, Banegi Iss Tyohaar ki Nayi Pehchaan’.
This two-minute film pays tribute to the determination and transformative spirit of women across India, especially those from underserved regions. It is a celebration of every woman’s aspirations, resilience, and relentless pursuit of her dreams.
The film captures the journeys of four remarkable women, each pursuing financial independence. These women embody the spirit of hope, overcoming obstacles to achieve their goals. Narrated by actor Divya Dutta, the film highlights how a little encouragement can make a meaningful difference.
“Women are seen as a manifestation of Goddess Laxmi, and when they prosper, so does the household,” said Mr. Ajay Pareek, Chief Business Officer of SMFG India Credit.
“This brand film is a Diwali tribute to all women across India. We, as a company, are deeply inspired by their resilience and drive.
“Women have always been central to our mission of driving financial inclusion by enabling aspirations through our loan offerings. Our support extends beyond merely providing loans; it is a partnership across their life journey, with each loan representing a step toward new achievements.”
Conceptualized and created by Left of Centre Marketing, the brand film is available across all social media channels, including LinkedIn, Facebook, Instagram, YouTube, and X.
This release follows SMFG India Credit’s recent Navratri campaign, a unique social media initiative featuring nine AI-generated short videos posted over the nine days of the festival. Each video celebrated a different virtue—from divinity and independence to grit and resilience.