According to a new campaign from condom brand SKYN, celebrating Christmas in Japan is a little different from other parts of the world. The holiday is a romantic one, deemed a precursor to Valentine’s Day, much less about family, and more about lovers.
For their 2023 Christmas campaign, condom brand SKYN gives a whole new meaning to the ‘Blind Date’ – a romantic meeting between two people who have never met before – and sent a single man and woman, both looking for partners, on a blind date. And they were blindfolded.
Created by UltraSuperNew Tokyo, “Real Blind Date” aims to dispel pre-conceived, superficial judgments based on looks which can be detrimental to the dating process and hinder the opportunity to find love and intimacy.
For the 5-minute campaign film, Hannah, 23, and You, 20 were matched together during an audition. The types of partners they were attracted to were completely opposite. Have a look at how it all plays out.
“For this campaign we needed to emphasize the true essence of what makes SKYN special; the softness,” said Annie Hou, Associate Director Sales & Marketing, MAM Lifestyles.
“We believe couples attract each other not only on a superficial level, but more so on a deeper level. The glue that really keeps the two closer and together are kindness and thoughtfulness they share with each other, in other words, “the softer sides”. We were excited when we witnessed the two strangers come closer, when those qualities were shown from both sides through this experiment.”
Yousuke Ozawa, Creative Director, UltraSuperNew added: “Although “looks” plays an important role, we wanted to emphasize the importance of interpersonal compatibility, which tends to be ignored sometimes.
What was interesting is, during the experiment, the more they spent time with one another they were visibly and emotionally getting close to each other. We also made some ground rules, where they couldn’t talk about certain topics, like age and occupation, just so the conversation can focus on understanding who they both are.”
The campaign will run until from today until 24th December.
Credits
Client: SKYN
Annie Hou, Associate Director – Sales & Marketing – MAM LifeStyles
Agency: UltraSuperNew
Creative Director: Yousuke Ozawa
Producer: Daiki Shimizu
Web Producer: Mana Shigeki
Web Producer: Alexander Watanabe
Assistant Producer: Alex Schmidt
Art Director: Sayu Fujii
Art Director: Rebecca Chen
Art Director: Yusuke Suzuki
Copywriter: Kohei Okamura
UX/UI Designer: Yerai Zamorano
Creative: Yan He
Creative Intern: Luka Truhlar
Production Company: Geek Pictures
Director: Takuya Kawasaki
Producer: Satoshi Ootake
Project Manager: Hiro Kawakami
Project Manager: Minoru Senba
PR:
Boo PR
Material PR
