The World Out of Home Organization has added new members in Iceland, Malta, Canada, China, Indonesia, and the UK.
The new members are OOH media owner Billboard ehf in Iceland, bus advertising specialist Moving Ads in Malta, location data platform Spotzi in Canada, Shanghai airport’s JCD Momentum in China and digital OOH media owner, AMG, PT Alternative Media in Indonesia, and Emerge Advertising, with over 100 sites in south Wales.
WOO has recruited 16 new members this year, bringing full membership levels to well ahead of 2019.
“The worldwide Out of Home industry has come together in the pandemic, and we’re delighted that so many companies are choosing to join WOO,” said WOO Chief Operating Officer Mark Flys.
“Out of Home, with its strong digital element, has a great opportunity to challenge and even overtake traditional media like TV and print and by working together we can accelerate this game-changing opportunity.”
