Singtel has released its annual Chinese New Year festive film titled “Don’t Worry, Be Hoppy!”. The brand said the tagline allues to the rabbit year and how “quick-footed technology helps bond people and enriches their digital lifestyles.”
The fourth installment in Singtel’s CNY series features rival families, the Angs and Huangs in a 5-minute film shot like sitcom-style comedy, starting with both families discovering that they have become neighbors. As one of the earlier residents, the Angs visit the Huangs, and it takes no time for the mothers to get competitive over the size of their television sets, before getting excited over the launch of a new K-Drama series streaming that day.
The story takes a turn when the internet connection appears to go down and televisions in both homes go blank.
Frantic, the families call their respective service providers for help. Viewers can watch the film on Singtel TV and various social media channels from today to find out how the families emerge from this predicament.
Anna Yip, Chief Executive Officer, Consumer Singapore, Singtel, said, “While the pandemic saw many consumers turn to digital channels for convenience, we know that our customers still value in-person onsite services when necessary and speedy resolutions to their issues and we are constantly striving to deliver to those expectations. We intend to keep investing in our people and processes to deliver a service quality that sets us apart from the competition.”
Lian Pek, Vice President for Group Strategic Communications and Brand, Singtel, added, “In today’s hyper-connected world, technology plays a critical role in connecting people and supporting their digital- first lifestyles. But as played out in our latest festive film, sometimes things don’t go as planned and that’s where a committed service provider makes all the difference.
