The Singapore Tourism Board (STB) has launched an open Request for Proposal (RFP) for a global media planning and buying agency. Currently MEC is the agency of record, but their contract will be end in March 2017.
STB will contract the pitch-winning agency for an initial period of two years with a two-year option based on performance.
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“As we enter into a new phase of destination marketing for Singapore, it is crucial for STB to shape our media strategy to one that is innovative, agile and impactful, leveraging real-time and data-driven marketing across our global markets. We look forward to a dynamic client-agency partnership to succeed together in this evolving global media environment,” said Ms Lynette Pang, Assistant Chief Executive, STB.
Independent consultant, The Observatory International, will be assisting STB on the pitch.
