Saving Singapore Street Food Part of New Tiger Beer Campaign

Tiger Beer is running a campaign to preserve street food culture in Singapore as the urban areas witness a fading presence of traditional hawker centers as more restaurants take over.

Created by BBDO Singapore, the series of videos offer narratives of different iconic street food and the people behind them.

“Tiger Beer and Street Food are synonymous with our hawker heritage in Singapore. As the iconic Singapore beer, Tiger Beer seeks to reclaim the pride and passion for a fellow national icon by putting our local street food back in the spotlight,” said Venus Teoh, Head of Marketing, Asia Pacific Breweries Singapore. “It’s time to preserve what we love.”