Singapore Sports Hub the sports, entertainment, and lifestyle hub, which is seeking to strengthen its positioning and thought-leadership through a public relations strategy, has appointed Mutant as its public relations agency following a competitive pitch.
Celebrating its fifth anniversary this year, Singapore Sports Hub, aims to bring the community together to enjoy international sporting events, entertainment and lifestyle events, and activities, in world-class facilities.
“We are at a pivotal moment where Singaporeans are looking for meaningful connections and experiences more than ever, and Singapore Sports Hub has plans to tap into that,” said Wendy Tan, AGM, Marketing and Commercial, at Singapore Sports Hub. “Mutant demonstrated a strong understanding of consumers and I’m confident that with their partnership, we’ll be able to deepen engagement with consumers, partners, and government stakeholders.”
“Singapore Sports Hub is an iconic brand, and we’re thrilled to take them through the next transformational phase,” said Lina Marican, Mutant’s Managing Director. “We look forward to driving an integrated communications campaign to bring the joy of exciting events, sports, and lifestyle activities to consumers.”
Stay tuned for more live and hybrid events coming to the iconic precinct.
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