Singapore Campaign Encourages People to Make the Most of Lockdown and ‘Try This At Home’

Sarah Huang Benjamin

TBWA\Singapore has launched a series of films for the Singapore Tourism Board that look to inspire people to make the most of the lockdown known as “circuit breaker” in Singapore, to learn a new creative skill and to explore their passion while stuck at home.

Titled ‘Try This At Home: Tips From Singapore’, the series features ideas presented by some of Singapore’s most colorful personalities, including writer Sarah Huang Benjamin and sneaker designer Mark Ong, aka “Mr Sabotage.”

“It was simple recipe: Give these charming people a little creative task,” said Peter Callaghan, Creative Director, TBWA\Singapore. “Then let them do what they do best. The natural warmth of our Singapore culture oozes through. No over-rehearsing. No over – planning or producing. And voila! – you too can Try This At Home!”


There are six videos in the series, which is being rolled out progressively on social media through May 25th.

“The idea was to explore their passion and help them learn new skills from our home-grown talents – be it cooking, crafting, and more – in the comfort of their own homes. We hope everyone enjoys a taste of Singapore,” said Lim Shoo Ling, Brand Director of Singapore Tourism Board.



Client: Singapore Tourism Board
Agency: TBWA\ Singapore
Andy Grant, Executive Creative Director
Peter Callaghan, Creative Director
Justine Lee, Creative Director
Chong WeiLun, Senior Art Director
Tan YongHeng, Content Creator
Tow HuiWen, Executive Strategy Director
Felicia Ong, Strategist
June Wee, Group Brand Director
Madonna Koh, Brand Manager
Nicole Loo, Brand Executive
Desiree Ng, Social Media Executive
Betty Yeo, Project Manager
Production:The HummingBird Co

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