Singapore’s Tourism Board has launched a new spot showcasing the city as the safe business center of the future. The campaign was rolled out by TBWA.
As COVID-19 has accelerated innovation in the meetings, incentives, conferencing, and exhibitions sector, organizers have begun to innovate and reimagine how large-scale business events will be experienced in the future — from public health and safety protocols to hybrid events allowing for both virtual and physical participation.
In the Singapore Tourism Board’s new 1-minute video, hard-working robots do everything from cleaning the floor to taking out the garbage to scolding individuals who aren’t standing far enough apart from one another.
The city-state is a prime a candidate for the future of business events— safe, reliable, and innovative.
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