Singapore Brings in Business of the Future

    Robots take center stage as Singapore aims to be the business hub of the future.

    By Asia Ad Junkie - Jan 13, 2021
    Singapore Brings in Business of the Future

    Singapore’s Tourism Board has launched a new spot showcasing the city as the safe business center of the future. The campaign was rolled out by TBWA.

    As COVID-19 has accelerated innovation in the meetings, incentives, conferencing, and exhibitions sector, organizers have begun to innovate and reimagine how large-scale business events will be experienced in the future — from public health and safety protocols to hybrid events allowing for both virtual and physical participation.

    In the Singapore Tourism Board’s new 1-minute video, hard-working robots do everything from cleaning the floor to taking out the garbage to scolding individuals who aren’t standing far enough apart from one another.

    The city-state is a prime a candidate for the future of business events— safe, reliable, and innovative.

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