Singapore based BLKJ Partners Acquired by Havas

    BLKJ was founded at the end of 2016.

    By Harold Henry - Feb 17, 2021
    Singapore based BLKJ Partners Acquired by Havas

    Image via Havas

    BLKJ today announced its partnership with Vivendi-owned Havas Group through an acquisition by the latter. The new entity, BLKJ Havas, will continue to operate out of Singapore and work with regional and global brands.

    BLKJ, was founded at the end of 2016 by Rowena Bhagchandani and Creative Partners Joji Jacob, Lester Lee, and Khalid Osman.

    The agency handles a portfolio of local and regional clients including StarHub, Scoot, Great Eastern, Republic of Singapore Air Force, the Singapore Tourism Board, the Economic Development Board, and several government authorities.

    Within two years of its creation, BLKJ was voted both Creative Agency of the Year, and Independent Agency of the Year at the Creative Circle Awards.

    “South East Asia is home to more than 650 million people and is an increasingly important growth region. Singapore is set to become the center for driving excellence across SEA in various disciplines including the creative industry,” said Yannick Bolloré, Chairman & CEO, Havas Group.

    “Welcoming such an influential and well-known agency in the region to the Havas Family is an exciting move for the Group. With the BLKJ team, we share the belief that advertising is a very powerful force in making the world a better place by helping brands create meaningful work that improves people’s lives. We look forward to BLKJ reinforcing our creative profile and our Village offering in Singapore.”

    The BLKJ management team will run BLKJ Havas Singapore and will work closely with the local Havas Media teams to offer integrated solutions to brands.

    “What we have in common with Havas Group is not just a vision of what advertising should be like, but also what makes for a contemporary organization. The independent creative powerhouses like BETC, Host, and Buzzman that are now a part of Havas continue to retain their DNA and culture,” said Rowena Bhagchandani, CEO, BLKJ.




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