Singapore Airlines has launched ‘The New Zealanderlivery Service’ with Motion Sickness, marking 50 years of the airline operating international flights to and from New Zealand.
The initiative will reunite 23 New Zealanders with loved ones around the world through free ‘express delivery’ via Singapore Airlines‘ global network. Running from July 27 to August 15, the service will ship Kiwis to loved ones overseas for free, and safely back home again afterwards.
According to the release, Singapore Airlines and Motion Sickness saw an opportunity to let Kiwis be ordered too, in a world where almost anything can be ordered online.
“In a world where almost anything can be ordered online, Singapore Airlines and Motion Sickness saw an opportunity to let Kiwis be ordered too,” said Motion Sickness in the release.
“Unlike that random item you ordered from Amazon, these deliveries arrive well rested, handled with care, and might just cry a little tear of joy upon arrival.”
‘The New Zealanderlivery Service’ is available via nzds.nz. It was made in a collaboration between Motion Sickness and ED. Studio. People can list themselves for delivery, share a unique tracking link with a loved one overseas, include a note explaining why they should be selected, and choose Express Delivery if they are ready to go immediately. Selected deliveries are then tracked live on the website.
The service is supported by out-of-home, audio, digital, social and radio advertising, and will run until the middle of August.
Within its first week, more than 8,500 Kiwis had listed themselves for delivery, with the first selected deliveries scheduled for London and Zurich.
You can learn more here.
Credits
Client: Singapore Airlines
General Manager NZ: Wilson Young
Marketing Manager: Preeya Prakash
Marketing Executive: Sabrina Findon
Marketing Executive: Saskia White
Marketing Executive: James McDuff
Creative Company:
Motion Sickness
Executive Creative Director: Sam Stuchbury
Strategy Director: Robbie Allen
Creative Director: Melina Fiolitakis
Creative: Tim Smith
Senior Designer: Patrick Hickley
Designer: Maddy Price
Artworker: Moana Peterson
General Manager: Alex McManus
Senior Account Director: Lucy Bell
Senior Account Manager: Kate Wilkinson
Head of Production: Joseph McAlpine
Production Manager: Alexandra Schofield
Costume Designer: Barbara Darragh
Photographer: Matt Hurley
Photography Assistant: Gavin McGregor
Art Director: Anna Maxwell
HMU Artist: Anna Guo
Videographer: Ned Pound
Animation: Ryan Kothe
Web Partner:
ED. Studio
Managing Director: Eric Di Cuollo
Creative Director: Elliot Schultz
Creative Technologist: Mike Wojo
Senior Designer: Jeremy Ward
Senior Designer: Isaac Laughton
Senior Strategist: Christ Ames
Project Manager: Lucien Jankelson
PR:
Rise and Shine PR
Director: Luci Marshall
Group Account Director: Imogen Duff
Account Manager: Samantha Mills
Media:
Motion Sickness
Senior Media Planner: Shannon O’Connell
Digital Media Planner: Ella Liddell
PHD
Digital Director: Meenakshi Reddy
Senior Account Manager: Adam Negus
