Fashion brand Simply Be has launched a new campaign calling on women to break up with the wrong clothes and find a better fit.
“Simply Be helps liberate women from the emotional and physical restriction of bad fit,” said Sinead Donohoe, head of marketing at SimplyBe.
“The fashion industry still doesn’t truly cater for all women of all shapes and this is something we wanted to show we understand. It shouldn’t be revolutionary, but it is.”
On their YouTube page the brand writes: “Ladies, listen. It’s time we had the talk. It’s time to say byeeee to chafing, squeezing or stuffing because it’s time to break up with bad fit. We’ve found a better one.”
Laura Liggins, art director at House 337, added: “All too often, the subject is communicated by positioning our women as victims. This is why the tonality was key – empowered, confident and unapologetic.”
Credits
Media House: House 337
Executive Creative Director: Zara Ineson
Creative Director: Turhan Osman
Art Director: Laura Liggins
Creatives: Gabriella Kohli, Nick Coats
Strategy Director: Laura Sammarco
Planners: Abbey Gaunt
Account Management: Yasmine Mael, Jessica Muhl
Agency Producer: Louise Hawkes
Photographer: Emily Lipson
Director/ Production Co: Christelle de Castro
Producer: Mel Giles
Editor: Phil Currie
Post Production: No. 8
Sound Design: Janes Everett
DoP: Olan Collardy
