Simon Rollenbeck Joins Komo Technologies as Head of Marketing

Customer engagement platform Komo Technologies has appointed data-driven marketing specialist, Simon Rollenbeck as Head of Marketing.

Rollenbeck joins from Mozaik Play, where he was Chief Marketing Officer. In a previous role, he headed up the marketing team for Expedia’s corporate travel division Egencia in the Asia Pacific region and managed a high-performing regional marketing team with a focus on growth and customer retention. He has also worked at global technology company and Microsoft partner, Willow, where he was Director of Digital & Demand Marketing.

In the new position at Komo Technologies, Rollenbeck will play a key role in shaping Komo’s brand position, demand generation, and overall go to market strategy. Working alongside CCO Brent Kocher (based in Los Angeles) and CEO Joel Steel, he will lead the company’s global marketing efforts to accelerate growth in Australia and the USA.


 

Komo CEO and Co-Founder Joel Steel said: “Simon’s strategic expertise and experience in the B2B SaaS marketing space are pivotal for advancing Komo’s brand, demand generation, and Go-To-Market strategy. Simon’s passion for creativity and forward-thinking aligns perfectly with our company’s culture, and we are excited to see the impact he will have on our global growth strategy.”

Rollenbeck added: “I am beyond excited to join the incredible team here at Komo Technologies at a time of tremendous tailwinds and momentum behind the company. Establishing a direct customer relationship is crucial for brands to stay relevant now more than ever, especially amid evolving privacy regulations, marketing limitations and an ever decreasing attention span.

Rollenbeck will lead the development and deployment of Komo’s strategic marketing planning efforts and manage the brand’s voice, look and feel. His remit includes the development of a new content hub, to include thought leadership, video, paid ads, whitepapers, case studies playbooks and – working with product peers – product information.

He will direct the performance of paid media strategies and campaigns, tracking conversion metrics across all channels and stages. He will also support PR and media outreach efforts across all regions.


 

Rollenbeck’s appointment follows two years of significant growth for Komo, growing its team by 13 since 2023 and expanding to the US. As well as significant new business wins and users of the Komo platform from brands and agencies including Seven Network, Disney, NRL, KFC, Live Nation, Sony, Tennis Australia, Heineken, Foxtel Group, McDonald’s, M&C Saatchi, Havas, Williams F1, Goodman Fielder, San Churro,  and JLL.

The Staff

The Staff

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