Interpublic Group agency, Golin has a new Chief Creative Officer for the APAC region. The agency announced that Shouvik Prasanna Mukherjee will take up the roll to champion Golin’s data-driven, earned-first creative ideas to inspire and create change for clients across the region.
Based in Singapore, Mukherjee will report to Darren Burns, president, Asia Pacific. In addition to his new duties, he will continue to lead the Data, Analytics, and Content team in Singapore.
“Shouvik has been an integral part of the Golin team for over a decade, leading multiple award-winning campaigns,” said Burns.
“He will bring unparalleled energy and passion to drive growth by focusing on regional collaboration and earned-first creative ideas.”
Mukherjee has conceptualized and executed campaigns for Golin clients including Guinness, Heineken, McDonald’s, Magnum, Nespresso, Panasonic, Porsche, and Twitter.
“Ideas that earn attention work anywhere,” said Mukherjee.
“Earning attention requires brave creativity that is culturally relevant and fuelled by insights and analytics. It delivers business results, as well as inspires awe, breaks stereotypes, and basically blows the mind. I’m excited to expand this incredible team so we can service more clients across the region with bold ideas.”
He will oversee the firm’s conceptual creators, graphic designers, and content production teams for the region, and he will take an active role in building the data analytics capabilities in Singapore where he previously held the role of executive creative director since 2015.
Mukherjee brings over 16 years of experience across advertising and public relations disciplines to this role.