Shoppers Stop and SSBeauty set a Guinness World Records title for the longest line of lipsticks, using 1,016 lipsticks as part of its Lip Land experiential beauty campaign. The record was achieved during a two-day activation ahead of National Lipstick Day on July 29.
Lip Land featured more than 3,000 lipstick products from Shoppers Stop and SSBeauty’s portfolio of more than 500 premium brands. The installation was created using 1,016 lipsticks.
The activation included interactive installations, product trials and beauty experiences.
“At Shoppers Stop, we believe beauty is a powerful expression of individuality,” said Jiten Mahendra, Customer Care Associate and CMO, Shoppers Stop.
“With over 3,000+ lipstick choices curated for every style, mood and occasion, this Guinness World Records Title is more than a record, it reflects our commitment to creating immersive experiences that redefine premium beauty retail.”
