Shoppers Stop has launched their new Fratini collection with a new campaign ‘Live Epic’ featuring brand ambassador, Sanya Malhotra.
“The ‘Live Epic’ campaign encapsulates the spirit of the Fratini girl, who exudes confidence and effortlessly expresses her unique style,” said Dentsu Creative in a release, adding that the campaign introduces a stylish and trendy smart casualwear collection designed to inspire individuals to live life to the fullest and with confidence.
“I am so happy to be a part of Fratini’s latest campaign and to represent Shoppers Stop, one of the most loved fashion and beauty destinations in India,” said Malhotra.
“Fratini’s collection beautifully blends style and a liberated fashion narrative. The ‘Live Epic’ campaign captures me making life choices in different situations. I am especially excited about the creative expression that has been given to this campaign.”
The new Fratini collection offers an extensive range of dresses, modern workwear and relaxed casual ensembles in a delightful spectrum of colors and silhouettes. This collection aims to cater to the diverse preferences of today’s women, providing a wide array of fashion to choose from.
Speaking about the campaign, Ms. Shwetal Basu, Customer Care Associate and Chief of Marketing and Communication at Shoppers Stop, said; “At Shoppers Stop, we are always committed to inspiring and engaging our customers, and we believe that self-expression lies at the heart of fashion. The ‘Live Epic’ campaign for Fratini underscores the brand’s dedication to inspiring people to live life to the fullest and with confidence. Why just live, when you can Live Epic”
