E-commerce platform Shopee has collaborated with Meta on a new suite of tools that make it easier for people to discover products on Facebook and purchase them directly through Shopee. The new tools include a simplified approach to affiliate marketing and the ability to enhance Facebook Live by adding Collaborative Ads.
According to the company, creators with affiliate accounts can visit Facebook Affiliate Partnerships, a one-stop dashboard for them to link their Facebook and affiliate accounts. This allows creators to curate relevant products and tag affiliate listings directly in posts and Reels. Shoppers can click on these tags and complete their purchases directly on the affiliate partner’s site.
Shopee said it is the first partner for Facebook Affiliate Partnerships, a move that aims to empower creators to better monetize their content, engage audiences, and connect brands and sellers with new customers.
Creators can also benefit from a range of incentives through the Shopee Affiliate Programme, including higher commissions, free product samples, subscriber vouchers, and product sponsorships, the company said.
“Shopee is committed to strengthening our ecosystem and improving the e-commerce experience. This includes helping brands and sellers expand their reach while creating new opportunities for affiliates to thrive and be creative. Through this partnership with Meta, we are making it easier for creators, brands, and sellers to connect their Facebook communities with Shopee’s wide product assortment and trusted platform,” said Peggy Zhu, Head of Brand and Growth Marketing at Shopee.
Facebook Affiliate Partnerships with Shopee is now available in Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, and Brazil.
“With these product updates, Meta is demonstrating how we’re evolving to meet changing consumer behaviours in the region. By integrating social content via affiliate marketing and livestreams, we’re creating opportunities for people to discover and act on their interests within their social experience. The positive early feedback from Shopee’s integration with these products validates our shared focus on meaningful discovery and connection,” said Damian Kim, APAC Director of Monetization, Meta.
