We generally focus on Asia, but if an excuse to go back and watch these two great ads arises, we’ll take it.
And we do so with a tip of the hat, because this past week Sears Holdings, after a lengthy review of agencies for its Sears and Kmart brands, has decided to cut ties with Interpublic agency FCB –creators of two of our favorite ads ever, “Ship My Pants” and “Big Gas”.
Sears will stick with Havas Worldwide and Publicis Groupe but to FCB they shall bid adieu. We’re sure sears has their reasons and we’re not here to debate them.
FCB Chicago CEO Michael Fassnacht and Chief Creative Officer Todd Tilford said they had anticipated the change:
“You should all hold your heads high,” said the memo, obtained by Adweek.
“Our campaigns for Kmart have resulted in five Cannes Lions, helped us become Communication Arts’ third-most awarded agency in the world and WARC’s third-most creative agency in the U.S. Well done!”
Adweek additionally reported that the Sears account represents 2 percent of the agency’s revenue.
Fassnacht and Tilford said the agency can now devote resources to “a more fiscally healthy retailer,” and added that the creative team behind the Kmart account will be reassigned to other brands FCB accounts which include Anheuser-Busch InBev, BMO Harris, Nestlé and Boeing.
Ship My Pants