Shin Ramyun, the popular spicy noodle brand from South Korea’s Nongshim, has launched a new campaign in Nepal via Outreach which has developed a concept that highlights the experiential side of the brand to attract a broader audience.
In a market saturated with many domestic noodle brand options, Shin Ramyun’s campaign focuses on appealing to young demographic — the key influencers who introduce foreign brands to Nepali households, said Outreach.
“This approach not only demonstrates creativity and innovation but also emphasizes Shin Ramyun’s higher quality,” Outreach said in a release.
“By showcasing the experiential aspects of Shin Ramyun, the campaign transforms it from a mere product into a lifestyle choice.”
The campaign features a vlog-style video where a group of friends explores Nepal’s stunning mountains, with Shin Ramyun adding flavor to their adventure. This narrative not only highlights the product’s quality but also connects emotionally with viewers, inspiring them to seek their own adventures with Shin Ramyun.
