Incredible 30-Second Safari Spot from Sherwin-Williams took 5,600 Hours and 24 Artists to Produce


Sherwin-Williams has another installment of the “Color Chips” campaign, which transports you into an African jungle alive with bright, colorful animal life riding on the tagline “Where will color take you?”

Created by McKinney along with Buck Studios, the work comprises nearly 30,000 paint chips and was worked on by 24 production artists putting in a total of 5,600 hours to make a magical 30 second creation.

https://www.youtube.com/watch?v=jVfF-Ut9kdY


 

“We know people aren’t inspired by paint itself. What people really care about is the transformation a coat of paint can provide,” says Jonathan Cude, chief creative officer at McKinney in AdWeek. “Our worlds of color chips are about inspiring you with the possibilities for your home.”

My home often looks like a jungle, so I’m halfway there.

Credits

Client: Sherwin-Williams
Agency: McKinney
Campaign: Color Chips, SafariChief Creative Officer: Jonathan Cude
Group Creative Directors: Jenny Nicholson, Owen Tingle
Art Director: Kathryn Moffitt
Copywriter: Jade Stoner
Agency Producer: Josh Eggleston
Group Account Director: Lisa Hughes
Account Director: Lindsley Laham
Account Supervisor: Mandy Gatton
Production Company: BUCK
Executive Creative Director / Principal: Orion Tait
Creative Director: Ben Langsfeld
Executive Producer: Anne Skopas
Producer: Kevin Hall
Music Company: Beacon Street Studios
Composer: Andrew Feltenstein, John Nau


 

You can check out the “Color Chips” case study which gives a deeper look as well as additional footage here.

 

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Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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