After two decades with Publicis, Sheena Jeng has been appointed by McCann Worldgroup China as Chief Creative Officer.
Jeng will be based in Shanghai, and is tasked with driving the agency’s expanding business there and to “unite and enhance MWG China’s creative offerings across all disciplines and clients.”
Jeng joined Publicis in 1999, and before that, she was creative director at Ogilvy Taiwan.
Having seen the rapid rise of China over that period, Jeng brings a wealth experience to the position, having worked with some of the world’s top global brands while garnering recognition from national and international shows including, Cannes, D&AD, One Show, Spikes, Epica, New York Festival, AdFest, and the China 4A and Long-Xi awards.
Jeng has also served as Vice Chairman of the Association of Accredited Advertising Agencies of China and Vice Chairman of China’s Advertising Association of Commerce as welling as being named “Taiwan’s Best Advertising Professional” and “China’s Top Female Advertising Professional”.
“As the world’s second largest advertising market, continued success in China is key to McCann, so I am delighted to welcome a creative of Sheena’s calibre to the team,” said Charles Cadell, President of McCann Worldgroup Asia-Pacific.
Jeng added, “I look forward to being a proud member of McCann and enabling brands to play a meaningful role in people’s lives.”