Creativeland Asia has named Shalini Sinha’s CEO of the Consumer Intelligence Unit & Director of Strategy. She will play a crucial part in the next phase of CLA’s growth and build on its objective to deliver integrated solutions.
“Given how rapidly consumer truths have changed in recent times, we felt we should make every investment needed to develop the most robust Consumer Insights and Intelligence unit in the business,” said Sajan Raj Kurup, founder and chairman, Creativeland Asia.
“I am delighted to introduce Shalini as the CEO, Consumer Intelligence & Director of Strategy. Previously, she has been involved with some leading names in the industry and has been instrumental in co-developing their brand and communication strategy. Her appointment further strengthens the senior management team at Creativeland Asia.”
Shalini has 21 years of industry experience, most recently acting as the Commercial Lead for the Creative Division of Kantar South Asia.
“I am pleased to join the leadership team of Creativeland Asia, one of the most well respected Creative agencies in India, as it looks to expand its footprint with an entry into the Consumer Insights business,” said Sinha.
“I believe that taking a closer and sharper look at consumer truths has never been more important and that it will set the path for sharper brand strategies. Along with my respected colleagues at Creativeland Asia we aim to create holistic consumer and brand insights”
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