Visa has launched a new India campaign titled ‘Infinitely More,’ featuring Bollywood actor Shah Rukh Khan as its Brand Ambassador in India in a two-and-a-half-minute film conceptualized and created by Leo India.
The campaign centers on a shift in consumer aspirations from ownership to experiences, reflecting what Visa describes as an increasingly experience-led mindset among India’s consumers.
The soundtrack used is ‘Paisa Hai Paisa.’
“The most meaningful experiences are defined not just by the destination, but by how we experience the journey along the way,” said Shah Rukh Khan.
“I am delighted to partner with Visa – an iconic brand that enables you to move through the world with confidence, security, and ease. For me, it’s a natural fit, because in every journey that has mattered, Visa has been everywhere I want to be.”
“For today’s affluent consumers, true luxury is not just about what you own, but what you can access,” said Rajdeepak Das, CCO, Publicis Groupe – South Asia & Chairman, Leo – South Asia.
“Our film celebrates how Visa ‘Infinitely’ opens the door to a world of curated experiences that make everyday moments feel extraordinary with a simple tap. Shah Rukh Khan was the perfect embodiment of this idea, bringing together a world of aspiration, charm and possibility. The soundtrack, ‘Paisa Hai Paisa’, takes on a playful new meaning here.
“We have created a fast-paced, high-energy, cinematic narrative and packed it with many references like metaphorical easter eggs including the tuk-tuk, the orangutan as a throwback – all coming together in this larger-than-life piece. Every frame is designed to reveal something unexpected, reflecting the breadth of privileges that Visa offers.”
“The modern Indian affluent consumer is increasingly global, discerning, and experience-led,” said Gaurav Ramdev, Head of Marketing, India & South Asia, Visa.
“Shah Rukh Khan (SRK) embodies this mindset perfectly – iconic, aspirational, and trusted. That’s the story we bring to life with ‘Infinitely More’.
