Google India has launched a Google Gemini campaign featuring Shah Rukh Khan, with the creative concept and writing by Prasoon Joshi, to highlight the AI assistant’s multilingual capabilities for users across India. The campaign was developed by Google with McCann India and Nirvana Films.
According to the release, while AI awareness in India is growing, everyday usage remains largely limited to English-speaking metro users. It says the campaign is aimed at making Gemini feel more approachable for internet users in Tier 2 and Tier 3 towns by positioning it as a supportive companion that communicates in multiple languages.
The films present Gemini as a voice that listens, understands, and helps users navigate everyday decisions. While Gemini works across text, video, speech, and images, the creative work focuses on personal interactions intended to make AI feel less intimidating.
“Technology truly weaves its magic when it stops being just a tool and starts becoming a companion in life’s everyday moments,” said Shekar Khosla, Vice President – Marketing, Google India.
“With Google Gemini, we aren’t just bridging the gap between aspiration and achievement; we are speaking to the very heart of India—in our own languages, our own emotions, and our own comfort zones. It’s been wonderful working with Shah Rukh Khan and Prasoon to help bring this vision to life, and we hope it becomes the fuel for your daily wins, unlocking new ideas and possibilities in every moment.”
“These aren’t just slice-of-life stories. They come from moments that have stayed with me, and I hope they resonate with audiences,” said Prasoon Joshi, Chairman, Omnicom Advertising India, who conceptualized and wrote the campaign.
“At their core, these stories are about connection, how we reach out, understand, and navigate moments of uncertainty. With Google Gemini, we explored how technology can support that process quietly, not by standing out, but by blending into everyday life. By placing Gemini within these moments and allowing people to speak in their own language, we aimed to make it feel less like a machine and more like a companion.”
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Credits
Conceptualised and Written By: Prasoon Joshi
Creative: Ashish Nath, Swami Anand Tirth, Sumonto Ghosh, Anshuman Singh
Business: Dheeraj Sinha, Srijib Mallik, Kamal Basu, Tanisha Sharma, Shruti Jain
Films: Jitender Kalra
Production House: Nirvana Films
Director: Prakash Varma
