Shah Rukh Khan Playfully Evades the Paparazzi in ‘Stay Ahead’ Campaign from Castrol

YouTube

Highlighting a new range of products within the Castrol EDGE line, Castrol India Limited has launched a new campaign titled “Stay Ahead,” featuring Bollywood superstar and brand ambassador Shah Rukh Khan.

The campaign film, which premiered during the India vs Pakistan T20 match, shows Khan “staying ahead’ of an aggressive group of paparazzi photographers by playfully ditching them as they attempted to keep up on their motorbikes.

They eventually catch up to him, by chance.


 

“We had to do something magical on Castrol. With SRK on board, we wanted to creatively maximise his potential,” said Sukesh Nayak, CCO Ogilvy India.

“Then the question we asked ourselves was ‘Why does SRK need on demand performance?’ ‘Stay Ahead’ was born. This isn’t just a TVC, it’s a full-blown campaign replete with fun teasers, first ever SRK image gallery, roller coaster chases and a tongue in cheek humour that’s sure to keep consumers engaged.”

YouTube


 

We are excited to launch Castrol EDGE, our range of high-performance car lubricants, with this engaging multimedia campaign featuring Shah Rukh Khan. The campaign leverages SRK as himself, showcasing a slice of his life, where the brand can truly give him an advantage,” added Mr. Rohit Talwar, Vice President and Head of Marketing, Castrol India Limited.

 

Read More

Creative Work

subscribe & get more brand in your diet

newsletter

get more brand in your diet

We never share your info,
we only share ours