Leo Burnett Ad for Telenor Featuring Shaan Shahid Encourages Simplicity

Shaan Shahid Telenor - Branding in Asia Magazine
Shaan Shahid

Pakistani action star Shaan Shahid is featured in a Leo Burnett-produced TVC for Telenor’s EasyPaisa to drive home one message – discover convenience at the tap of your phone.

The service is doing away with sign up charges and has expanded its network across Pakistan to solve financial inclusion struggles of companies and individuals.


The TVC follows Pakistani action star Shaan Shahid as himself, on and off set, using EasyPaisa to transfer money to his mother, buy his wife a dress, pay his internet bills and help out a member of his staff.


EasyPaisa was born in 2009 when Telenor partnered with Tameer Microfinance Bank to create a service that would allow all Pakistani’s to transfer money with ease, in a safe, secure and convenient manner.

Nestle recently engaged EasyPaisa to help facilitate the payment and compensation channels for their dairy farming network in Pakistan. The initiative will make disbursement of milk collection payments swift, easy, and transparent. Both companies have agreed to pool resources to train dairy farmers so they can take advantage of EasyPaisa to receive and distribute payments, with tie ins with health and life insurance products.


The partnership provides strategic value to Telenor, exposing them to over 15,000 dairy farmers and piggybacking on the trust built by Nestle to encourage service adoption. In doing so farmers no longer have to risk travelling vast distances to collect payments for their inventory, relying on Telenor’s network coverage to facilitate their income collection.

The market opportunity is huge since Pakistan is the fourth-largest milk-producing nation in the world and Nestle pays over US$ 211 million annually to over 150,000 dairy farmers that supply over half a billion tonnes of milk a year.

Ad Credits

Client: Telenor Pakistan
Brand: EasyPaisa
Brand Team: Waqas Khan and Omair Zeeshan
Agency: Adcom Leo Burnett

Agency Team: Mateen Javaid and Ammar Haider
Production: Stimulus Productions
Director: Anurag Kashyap
Producer: Adnan Qureshi

Music Composition: Shani Arshad