Following the launch of the Skoda Slavia earlier this year Publicis Worldwide India has released the second in of its integrated campaign promoting the sedan in India.
The series of five films take viewers through the life of an Indian family and how each feature of Slavia helps them navigate their everyday journey. The campaign is a part of Škoda Auto’s 2.0 philosophy of ‘Made of what really matters.’
‘The car that’s in your heart, is the car that really matters’ focuses on features that make Slavia a standout car in the marketplace.
“We wanted the campaign to have a crisp storyline with a touch of humor. Škoda believes in customer centricity and each feature is developed keeping our customers in mind,” said Tarun Jha, Head of Marketing, Škoda Auto India.
Paritosh Srivastava, CEO, Publicis Worldwide India, added, “‘Slavia is a real game changer for Škoda in India, it’s a great product with a very bright future. The launch campaign did very well and the challenge was to push the narrative of ‘Made of what really matters’ further.”
Client: Škoda Auto India
Agency: Publicis Worldwide India
CEO: Paritosh Srivastava
Creative: Ajeet Shukla, Arvind Menon, Amit Malik, Sagar Juneja, Puneeta Mahadeva, Shilpa Potekar
Account Management: Amritarupa Banerjee, Govind Agarwal, Royden Gomes, Dhruvita Dave, Subham Chowdhury
Planning: Sridevi Nair
Production House: Bow Chicka Wow Wow Films
Director: Anthony Karbhari