Serena Williams Grooving in her Bra for Berlei’s #DoItForYourself Campaign in Australia

Tennis star Serena Williams dons her dancing shoes (as well as a bra of course) in the latest ad for underwear brand Berlei in Australia. The campaign films were created by Emotive and Parlour Creative and feature Williams dancing a solo routine to Billy’s Idol’s ‘Dancing with myself’ covered by The Donnas.

“She plays tennis and the whole world watches, but dancing, it’s just for her.” – And the 500,000+ views so far since it was released last week.


“Dancing at its best is a celebration of self. It was that we wanted to capture in this content – both the essence of Serena and Berlei, a brand that honors and supports women. We also knew she was a big fan of 80s music,” said Jo Swan and Tiara Valder, creative directors at Parlour Creative in a release.


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