To commemorate Sentosa’s Golden Jubilee celebrations, UM and Mediabrands Content Studio (MBCS) have partnered with Sentosa Development Corporation (SDC) to create a new animated film that celebrates the history and future of Sentosa.
The two-minute film sets out to engage Singaporeans to collectively celebrate Sentosa’s momentous 50th anniversary “by remembering the past, experiencing the present, and reimagining all of the future experiences which Sentosa has to offer,” says the campaign.
The magical Golden Jubilee animation film will round up the Sentosa brand campaign activities which have been running since January 2022. The campaign will be distributed across TikTok and YouTube.
“As we celebrate the 50 years of rich history, we are also excited and invigorated by what the future holds for Sentosa. We are pleased to partner UM and Mediabrands Content Studio on an animation film, which is a perfect medium for us to explore and imagine the limitless possibilities ahead, beyond the Golden Jubilee. We invite Singaporeans and tourists to come and discover the myriad of new and upcoming experiences.,” said Mira Bharin, Divisional Director (Marketing & Guest Experience), Sentosa Development Corporation.
Rajiv Jayaraj, Head of Content Mediabrands Content Studio APAC said, “Sentosa is rich with discovery that traverses time. Through this animation, we wanted to magically transport viewers into a time bending world where Sentosa’s past, present, and future come together. In partnership with the talented people at Lights & Shadows, the MBCS team led by Christie Way, Lina Lim, Melinda Lim, Anita Belani, and Eejin Tan infused life into this homage to a magical Singaporean destination.”
Lishan Lim, Client Partner UM adds, “We loved working on this campaign which encapsulates the spirit of the Sentosa brand, and captures the hearts and minds of our Singaporean audience. This is a special and momentous celebration for Sentosa and we are proud to collaborate with our partners at Mediabrands Studio to breathe magic into the occasion with a beautifully animated film.”