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    Sentosa Celebrates Valentine’s Day with Eco-Friendly Bouquets

    By Asia Ad Junkie - Feb 9, 2021
    Sentosa Celebrates Valentine’s Day with Eco-Friendly Bouquets

    Sentosa Development Corporation and BBH Singapore are celebrating Valentine’s Day this year with locally-sourced Valentine’s Day bouquets.

    Collaborating with botanical design studio, This Humid House, Sentosa has created a range of Eco Bouquets sourced from flora and blooms that have been cultivated at the resort island’s nursery and gardens.

    40 bouquets will be up for grabs through a contest launched on Sentosa’s Facebook and Instagram channels.

    The Eco Bouquet is wrapped in recycled craft paper and comes with a gift tag that outlines the locations the bouquets are sourced from Sentosa, encouraging guests to discover the wild side of Singapore’s holiday island for themselves on their next visit.

    The festive campaign takes on traditional Valentine’s Day bouquets which are generally flown in and have a substantial carbon footprint.

    “This initiative showcases the diverse plants and flowers that can be found on Sentosa, and gives our guests a chance to win an Eco Bouquet and celebrate Valentine’s Day in a sustainable manner,” said Mira Bharin, Divisional Director for Marketing and Guest Experience, SDC.

    “We think this is a beautiful way of practicing sustainability on Valentine’s Day while at the same time, showcasing the surprising diversity of plants that are grown on Sentosa,” said Kenneth Foo, Senior Art Director, BBH Singapore.


    Launched on 5th February, the activation will continue until the end of this month.

    Credits

    Agency: BBH Singapore
    Chief Creative Officer: Sascha Kuntze
    Group Creative Directors: Janson Choo & Khairul Mondzi
    Creative Director: Omar Sotomayor
    Senior Art Director: Kenneth Foo
    Senior Copywriter: Adeline Siow
    Head of Business Leadership: Ross Henderson
    Business Director: Manavi Sharma
    Account Manager: Shu Li Tan
    Head of Strategy: Rebecca Ash
    Senior Strategist: Zoe Chen
    Social Strategist: Cheryl Koh
    Community Managers: Annabelle Chua & Tricia Vergara
    Executive Producer: Wendi Chong
    Producer: Amanda Zhang

    Floral Partner: This Humid House
    Creative Director: John Lim
    Senior Designer: Carol Melbye
    Designer: Julxy Lim
    Ecommerce & Marketing Manager: Natalie Seng

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