Sentosa Development Corporation and BBH Singapore are celebrating Valentine’s Day this year with locally-sourced Valentine’s Day bouquets.
Collaborating with botanical design studio, This Humid House, Sentosa has created a range of Eco Bouquets sourced from flora and blooms that have been cultivated at the resort island’s nursery and gardens.
The Eco Bouquet is wrapped in recycled craft paper and comes with a gift tag that outlines the locations the bouquets are sourced from Sentosa, encouraging guests to discover the wild side of Singapore’s holiday island for themselves on their next visit.
The festive campaign takes on traditional Valentine’s Day bouquets which are generally flown in and have a substantial carbon footprint.
“This initiative showcases the diverse plants and flowers that can be found on Sentosa, and gives our guests a chance to win an Eco Bouquet and celebrate Valentine’s Day in a sustainable manner,” said Mira Bharin, Divisional Director for Marketing and Guest Experience, SDC.
“We think this is a beautiful way of practicing sustainability on Valentine’s Day while at the same time, showcasing the surprising diversity of plants that are grown on Sentosa,” said Kenneth Foo, Senior Art Director, BBH Singapore.
Agency: BBH Singapore
Chief Creative Officer: Sascha Kuntze
Group Creative Directors: Janson Choo & Khairul Mondzi
Creative Director: Omar Sotomayor
Senior Art Director: Kenneth Foo
Senior Copywriter: Adeline Siow
Head of Business Leadership: Ross Henderson
Business Director: Manavi Sharma
Account Manager: Shu Li Tan
Head of Strategy: Rebecca Ash
Senior Strategist: Zoe Chen
Social Strategist: Cheryl Koh
Community Managers: Annabelle Chua & Tricia Vergara
Executive Producer: Wendi Chong
Producer: Amanda Zhang
Floral Partner: This Humid House
Creative Director: John Lim
Senior Designer: Carol Melbye
Designer: Julxy Lim
Ecommerce & Marketing Manager: Natalie Seng
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