Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has launched Platinum Days of Love’s new season’s collection with the campaign #LoveSoRare, a series of 30 digital films inspired by the design story of the collection.
The creative behind the campaign aims to demonstrate evolving times, where couple’s relationships and their expectations continue to change.
“In a world where brands tend to look at relationships and love with rose-colored lenses, it was refreshing to create a campaign that adds to the conversation in such a unique and honest way,” said Pravin Sutar, Executive Creative Director, Dentsu Webchutney. “Through #LoveSoRare, we’re asking viewers to rethink what makes their relationship truly unique.”
Aalap Desai, Senior Creative Director, Dentsu Webchutney added, “Each pair of rings from the collection has a unique design story that that marks the rare bond between a couple. Our 30 days of togetherness is a perfect reflection of this very love.”
Here are some of the spots:
The series of 30 videos are being released daily, running from November 23rd through December 23rd.
