Scott Balalas has been appointed general manager at Clemenger BBDO Melbourne. He will head up the Carlton & United Breweries / Asahi account.
Previously with 72andSunny New York, Balalas has more than 15 years of experience with a number of different agencies.
“Scott is a fantastic talent with huge energy and a compelling creative pedigree,” Clemenger BBDO Melbourne group CEO Jim Gall says.
“Wherever Scott goes, great work consistently follows and I am confident this will continue with CUB. We’re looking forward to Scott leading our relationship with the brewery and helping to foster sustained growth through world class creativity.”
Balalas has held senior roles working with a number of global brands including Budweiser, Smirnoff, Converse, Google, YouTube, Carhartt, Trojan Condoms, Carnival Cruises and Goldman Sachs.
“It has been awesome to watch from afar as the advertising industry in Australia continues to make its mark as one of the world’s most creative markets. Clemenger BBDO Melbourne continues to be at the forefront of that movement. In discussing the agency vision with Jim and seeing the creative firepower Clemenger is attracting, I’m incredibly excited to be part of the team,” Balalas says.
“While I’m naturally excited to return home with my young family. I’m even more excited to return to such a powerhouse organization with a clear vision for results driven creativity and I’m beyond excited to work with the Brewery on some of Australia’s most iconic brands. But if I’m totally honest, the thing that I’m most excited about is an ice cold stubby of VB.”
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