South Korea’s largest discount retailer, Emart, will launch its beauty brand Scentence in Saudi Arabia next year they said as part of a larger strategy to expand its brand overseas.
Scentence, which launched in July of 2016, is a niche cosmetics specialty store that focuses on fragrances.
The first location will be located in a shopping mall in Riyadh owned by Saudi Arabian retail group Fawaz Alhokair and is expected to open at the earlies in March E-Mart said.
The company said it plans to open up to five more stores by the end of 2018.
