South Korea’s E-Mart to Expand Scentence Beauty Brand in Saudi Arabia


South Korea’s largest discount retailer, Emart, will launch its beauty brand Scentence in Saudi Arabia next year they said as part of a larger strategy to expand its brand overseas.

Scentence, which launched in July of 2016, is a niche cosmetics specialty store that focuses on fragrances.

The first location will be located in a shopping mall in Riyadh owned by Saudi Arabian retail group Fawaz Alhokair and is expected to open at the earlies in March E-Mart said.


 

The company said it plans to open up to five more stores by the end of 2018.

The Staff

The Staff

Gettin' it done.

Read More

subscribe & get more brand in your diet

newsletter

get more brand in your diet

We never share your info,
we only share ours