Sarah McLachlan Spoofs Herself in Super Bowl Ad for Busch Light

“Wrong ‘shelter’, Sarah. Also, that’s a wolf.”




Martin Agency


The Mill NY

Sarah McLachlan is spoofing her animal rights PSAs in a funny Busch Light Super Bowl commercial. She is not someone you expected to see when the 30-second ad film kicks off in the picturesque wilderness with the brand’s rugged mascot “Busch Guy” offering survival skills by instructing viewers on the importance of finding shelter. In this case, a good tent.

The spot, done with Martin Agency and PrettyBird, cuts to Sarah McLachlan huddled in the tent, as the melody from her iconic 2007 song “Angel,” begins to play in the background. “Hello, I am Sarah McLachlan. For just dollars a day, you can help helpless animals find shelter.”

Busch Guy quickly cuts in on the ethereal moment with the crack of a beer being opened before telling McLachlan this is not the type of shelter he’s referring to and letting her know that she is in fact cuddling up next to a wolf.


“Busch Light fans will love our spin on Sarah McLachlan’s iconic commercial as they always appreciate a bit of humor that ultimately serves a good cause – especially when it comes to great outdoors we both hold dear,” said Krystyn Stowe, Head of Marketing Busch Family & Natural Family at Anheuser-Busch.

As part of the campaign, Busch Light will donate $25,000 to One Tree Planted, in an effort to restore forests, create habitats for biodiversity and make a positive social impact around the world, the brand said.



Martin Agency
Danny Robinson – Chief Creative Officer
Jerry Hoak – Executive Creative Director
Mike Kelley – Group Creative Director
Graham Unterberger – Creative Director
Dustin Dodd – Creative Director
Robyn Makinson – Design Director
Jenni Renas – Designer/ Illustrator
Mark Caasi – Senior Studio Artist
Tasha Dean – Chief Revenue Officer
Brett Alexander – SVP, Managing Director, Head of Production
Tricia Hoover – VP / Executive Producer
Cecilia Jackson – Senior Content Producer
Maria Rougvie – VP, Director Business Affairs
Scott Powell – Associate Director, Business Affairs
Kevin Llewelyn – Financial Affairs Manager
Chuka Schneider – SVP, Group Account Director
Steph Shaw – Account Director
Jacob Lowden – Senior Account Executive
Kirk Luo – Strategic Planning Director
Andrew Allen – Senior Strategic Planner
Maggie Burke – Director, Cultural Impact Lab
Maclaine Ellis – Project Manager

Live Action Shoot – PrettyBird
Kitao Sakurai – Director
Andrew Droz Palermo – Director of Photography
Gus Ward – Production Designer
Suzanne Hargrove – Executive Producer
Megan Porche – Line Producer

Live Action Shoot – Canadian Team – FilmGroup
Executive Producer – Nathan Miles
Renee Poulin – Producer
Katarina Ireland – Line Producer
Daniel Piochinger – Production Manager
Editorial – Arcade
Dave Anderson – Editor
Laurel Metzler – Assistant Editor
Senior Post Producer – Andrew Cravotta
Sila Soyer – Executive Producer

Finishing / VFX – The Mill NY
Creative Director – Tom McCullough
VFX Supervisor + Shoot Supervisor- Mario Stipinovich
Executive Producer – Luis Martin
Senior Producer – Colleen Valentino
2D Lead Artist – Kieran Hanranhan, Todd Mesher
2D Artist / DMP – Swarup Panigrahi, Gowri Sankar Velusamy D, Vikas Gangolia, Kunal Bendke, Putta Mahesh
Production Coordinators – Juli Wright, Misha Joseph

Colour – The Mill LA
Clourist – Paul Yacono
Executive Producer, Colour – Krista Staudt
Senior Colour Producer – Denise Brown
Colour Assist – Jacob Suffern, Alexandra Makarenko, Frederick Agyemang, Gemma Parr

Audio/Original Music/ Sound Design/Final Mix – Overcoast
J.L. Hodges – Producer

Bobby McGill

Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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